Changes for page Studies: DEI

Summary

• Page properties (1 modified, 0 added, 0 removed)

Details

Page properties

Content

...	...	@@ -1,0 +1,69 @@
	1	+{{expandable summary="Study: 2022 Global Marketing Trends"}}
	2	+**Source:** *Deloitte Insights*
	3	+**Date of Publication:** *2022*
	4	+**Author(s):** *Deloitte Global Marketing Team*
	5	+**Title:** *"2022 Global Marketing Trends: Thriving Through Customer Centricity"*
	6	+**DOI:** *Not applicable – Corporate marketing report*
	7	+**Subject Matter:** *DEI in Corporate Marketing, Demographic Targeting, Purpose-Driven Branding*
	8	+
	9	+{{expandable summary="📊 Key Statistics"}}
	10	+1. **General Observations:**
	11	+ - Promotes **diversity, equity, and inclusion (DEI) as a corporate necessity** for future brand success (pp. 18-24).
	12	+ - Emphasizes **purpose-driven branding aligned with social justice narratives** as key to retaining Gen Z and Millennial consumers (pp. 10-14).
	13	+
	14	+2. **Subgroup Analysis:**
	15	+ - Brands that adopt **inclusive leadership and supply chain diversity** are projected to outperform (p. 21).
	16	+ - DEI is framed as essential not just in consumer-facing materials, but in **hiring, promotion, and governance structures** (pp. 22-23).
	17	+
	18	+3. **Other Significant Data Points:**
	19	+ - Acknowledges the **demographic shift away from White-majority markets**, advising brands to "adapt to inevitable diversity" (p. 21).
	20	+ - Advocates for **authentic community engagement in diverse demographic sectors** as a growth strategy (p. 20).
	21	+{{/expandable}}
	22	+
	23	+{{expandable summary="🔬 Findings"}}
	24	+1. **Primary Observations:**
	25	+ - Corporate marketing strategies are explicitly **aligned with social issue advocacy**, particularly DEI, climate, and health equity (pp. 10-11).
	26	+ - Companies that fail to embrace DEI are projected to lose relevance, especially with **younger, non-White, and LGBTQ consumers** (pp. 14, 21).
	27	+
	28	+2. **Subgroup Trends:**
	29	+ - Brands are encouraged to **feature minority voices prominently** in leadership and advertising (p. 21).
	30	+ - Purpose-driven brands are now **expected to take public stances on social issues**, not just remain neutral (p. 14).
	31	+
	32	+3. **Specific Case Analysis:**
	33	+ - Survey data showed **high-growth brands prioritize DEI in leadership, marketing, and supply chain management** (p. 21).
	34	+ - Deloitte’s own analysis frames **diversity as inevitable** and recommends brands shift accordingly to maintain market share (p. 21).
	35	+{{/expandable}}
	36	+
	37	+{{expandable summary="📝 Critique & Observations"}}
	38	+1. **Strengths of the Study:**
	39	+ - Provides clear insight into **how corporate marketing has been fully absorbed into DEI ideology.**
	40	+ - Reveals that demographic change is not being debated — it is treated as an **unquestionable business fact.**
	41	+
	42	+2. **Limitations of the Study:**
	43	+ - Offers no exploration of **market segments resistant to DEI branding.**
	44	+ - Completely omits potential **backlash, fatigue, or rejection of DEI-saturated messaging.**
	45	+ - Treats **all diversity narratives as market-positive**, ignoring consumer heterogeneity.
	46	+
	47	+3. **Suggestions for Improvement:**
	48	+ - Study **regional differences in DEI market saturation** and consumer tolerance.
	49	+ - Analyze **rejection of purpose-driven branding** in conservative or traditional markets.
	50	+ - Explore **long-term brand risk** when DEI overexposure alienates core consumers.
	51	+{{/expandable}}
	52	+
	53	+{{expandable summary="📌 Relevance to Subproject"}}
	54	+- Demonstrates that **DEI ideology is now a corporate mandate**, not just a social trend.
	55	+- Confirms that **demographic shifts are leveraged to justify aggressive cultural realignment** in branding.
	56	+- Provides evidence that **corporate power is actively conditioning the public toward normalized diversity acceptance.**
	57	+{{/expandable}}
	58	+
	59	+{{expandable summary="🔍 Suggestions for Further Exploration"}}
	60	+1. Investigate how **corporate DEI strategies have evolved post-2022 amid increasing consumer backlash.**
	61	+2. Study whether **brands with neutral or anti-DEI stances retain or grow market share in specific sectors.**
	62	+3. Examine the impact of **purpose-driven marketing on White consumer identity and buying patterns.**
	63	+{{/expandable}}
	64	+
	65	+{{expandable summary="📄 Download Full Study"}}
	66	+[[Download Full Study>>attach:2022 - 2022 Global Marketing Trends.pdf]]
	67	+{{/expandable}}
	68	+{{/expandable}}
	69	+