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= Genetics = |
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Study: Reconstructing Indian Population History"}} |
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**Source:** *Nature* |
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**Date of Publication:** *2009* |
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Study: Is there a Dysgenic Secular Trend Towards Slowing Simple Reaction Time?"}} |
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**Source:** *Intelligence (Elsevier)* |
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**Date of Publication:** *2014* |
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{{expandable summary="📄 Download Full Study"}} |
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[[Download Full Study>>attach:10.1080_1369183X.2023.2182548.pdf]] |
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{{/expandable}} |
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= Media = |
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[[Download Full Study>>attach:10.1093_joc_jqx021.pdf]] |
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{{/expandable}} |
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-{{expandable summary="Study: White Americans’ Preference for Black People in Advertising Has Increased in the Past 66 Years"}} |
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-Source: Proceedings of the National Academy of Sciences (PNAS) |
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-Date of Publication: February 20, 2024 |
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-Author(s): Julia Diana Lenk, Jochen Hartmann, Henrik Sattler |
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-Title: "White Americans’ Preference for Black People in Advertising Has Increased in the Past 66 Years: A Meta-Analysis" |
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-DOI: 10.1073/pnas.2307505121 |
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-Subject Matter: Advertising, Race, Consumer Behavior, Meta-Analysis |
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-{{expandable summary="📊 Key Statistics"}} |
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-Study Scale: |
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-62 studies, 332 effect sizes, 10,186 participants (Black and White Americans). |
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-Covers the period 1956–2022. |
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-Cohen’s d Effect Sizes (Model-Free): |
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-Black viewers: d = 0.50 → strong, consistent ingroup preference for Black models. |
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-White viewers: d = –0.08 overall; pre-2000: d = –0.16 (ingroup); post-2000: d = +0.02 (outgroup leaning). |
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-Regression Findings: |
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-White viewers’ preference for Black models increases by ~0.0128 d/year since 1956 (p < 0.05). |
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-By 2022, White viewers showed positive directional preference for Black endorsers. |
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-Black viewer preferences remained stable across the 66 years. |
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{{/expandable}} |
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-{{expandable summary="🔬 Findings"}} |
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-Primary Observations: |
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-Ingroup favoritism is evident: Black viewers consistently prefer Black endorsers. |
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-White viewers’ preferences have shifted significantly over time toward favoring Black endorsers. |
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-Temporal Trends: |
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-Turning point: Around 2002–2003, White viewers began showing a positive (though small) preference for Black endorsers. |
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-Moderator Effects: |
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-Low anti-Black prejudice and low White ethnic identification correlate with greater White preference for Black endorsers. |
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-Economic hardship (e.g., high unemployment) slightly reduces White preference for Black endorsers. |
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-Identification Model: |
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-Preference changes are stronger when outcomes measure identification with endorsers (e.g., similarity, attractiveness). |
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-{{/expandable}} |
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-{{expandable summary="📝 Critique & Observations"}} |
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-Strengths of the Study: |
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-Longest-running meta-analysis on interracial preferences in advertising. |
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-Includes multilevel modeling and 21 meta-analytic covariates. |
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-Accounts for both perceiver and societal context, and controls for publication bias. |
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-Limitations: |
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-Only examines Black and White racial dynamics—doesn’t cover Hispanic, Asian, or multiracial groups. |
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-72% of effect sizes are from student samples (not fully generalizable). |
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-Social desirability bias may affect lab-based responses. |
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-Suggestions for Improvement: |
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-Include field experiments and more representative samples (age, class, ideology). |
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-Examine how Black models are portrayed, not just if they are shown. |
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-Extend research to other racial groups and multiracial representations. |
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-{{/expandable}} |
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-{{expandable summary="📌 Relevance to Subproject"}} |
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-Provides empirical support for the dynamic shift in White American attitudes over time. |
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-Directly informs discussions about media representation, consumer behavior, and racial identity. |
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-Supports policy and commercial arguments for including more diverse models in advertising. |
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-{{/expandable}} |
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-{{expandable summary="🔍 Suggestions for Further Exploration"}} |
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-Expand analysis to Latino, Asian, and multiracial models in media. |
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-Study real-world (non-lab) consumer reactions to racial diversity in advertising. |
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-Investigate how economic anxiety influences racial preferences in other domains (e.g., hiring, education). |
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-Explore how virtual influencers or AI-generated models affect racial perceptions. |
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-{{/expandable}} |
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-{{expandable summary="📄 Download Full Study"}} |
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-[[Download Full Study>>attach:lenk-et-al-white-americans-preference-for-black-people-in-advertising-has-increased-in-the-past-66-years-a-meta-analysis.pdf]] |
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-{{/expandable}} |
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